DIMAXIN | Re-branding
Rebranding of the company DIMEX, which aimed to expand beyond its home country. The original name and visual identity, however, were limiting, making rebranding essential.
The new visual identity carries a clear message: to communicate in a human way and show customers that the brand is affordable for them.
The brand is not premium or luxurious — it is accessible to the everyday customer.
What we did:
RE-BRANDING
NAMING
