Naming

CATCHY. DISTINCTIVE.

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Simple, memorable and protected.

We will create a name for you that is safe, free of conflicts with existing trademarks, and eligible for registration as an EU trademark.

It is crucial to start with a strong and suitable name. The right name won’t limit your business or expansion into new markets, avoids negative linguistic associations across the languages of your target regions, and is short, clear, and easy to remember.

Within your company, you can redesign your website, change your logo, hire new employees, replace managers or directors, or even move your business location… But one thing always remains the same: the NAME.

Create a strong and strategic name with us, and avoid costly rebranding and trademark disputes in the future.

What types of names do we create?

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Company names

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Brand names

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Product line names

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Blog names

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Services / Products names

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Influencers names

What do you get?

YOUR BENEFITS

Safe Name

A name you can safely build your business on for the next 100 years — without fear of lawsuits from other trademark holders.

Certainty

Sleep peacefully knowing that no one can take away your name, what you’re building, or what you will build.

Easy and Strong Name

A simple and short name — easy to remember, easy to pronounce, easy to read, and highly functional.

Lifetime Name

In a company, you can change everything – directors, logo, visual identity – but the company name remains forever.

What’s Important for a Strong Name?

Strong name

Simplicity

A strong name must be simple, easy to remember, easy to pronounce, and work well both offline and online. It must be easy to spell, and relevant domain names and social media handles should be available.

Legal Research

A team of lawyers conducts research to uncover even the smallest potential risks associated with a new name across the entire EU. They determine whether the new name conflicts with any existing trademarks or if it’s safe to register and use.

Linguistics

A strong name that will be used in multiple countries and languages must go through this step as well. Linguistic checks are performed by native speakers in their respective countries. Example: Mitsubishi Pajero—in Spanish, “pajero” means “masturbator,” so it had to be renamed “Montero” in Spain.

More benefits

STRONG NAME

Differentiation

Based on an analysis of your competitors, we will create a name that stands out and is easily distinguishable from others in your category.

European Trademark

We cooperate with a law firm that ensures successful trademark registration across the entire European Union.

European Name

A name ready for business across the entire European Union, verified by legal experts and linguistic specialists.

Legal research with a lawyer

The final names we create are sent for legal research to our lawyers, who verify all potential pitfalls.

Our Work

STRONG NAMING